project

into the impossible

Kinaesthesis is the ability to feel movements of one's limbs and body. In this rebranding project for Livestrong, I envisioned a new direction that embraces transhumanism, a movement to transform the human condition by developing sophisticated technologies to enhance the human mind and physiology. Rather than solely offering cancer-aid to patients, the new brand harnesses the power of technology to break our limits to reach new heights.


sketches
Cutout Logo Mock-Up
Spread37
All Three Books_Final

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© justin lee design 2017