the diamond cut

The sensation of touch is a fundamental part of our daily experience. From a design perspective, it influences what tools and materials we use and how we use them to tell stories. We use touch to gather information about our surroundings and as a means of seeking familiarity. This project draws the analogy between a professional diamond cutter and a typographer. They sculpt, cut, and refine objects until they achieve optimum clarity. In these poster series, diamond stones are used to magnify the detail in the following typefaces: Jenson, Gill Sans, and Futura.

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© justin lee design 2018